Monday, October 19, 2009
I know you are asking yourself “why the hell is he posting this? We are all sick of random ‘I got a new uke’ posts. Like any one gives a sh*t.” Well this one is different. It’s a Mainland….
What? Everyone has a Mainland! Yes, I know, that is precisely the reason this is different. I DON’T have a Mainland. Most of us have known Mike (HoosierHiver) since back when he worked at Bushman. I own a Bushman because Mike worked there. Not long after he sold me a Bushman Cedar Tone Tenor, I remember him sending me an email telling me about his idea for a new company. At the time I thought Bushman was going out of business (they couldn’t keep any ukes in stock, and seemed to just stop answering the phones) and I also thought that Mike was gaining ownership of Bushman (of course that wasn’t the case. In fact to be clear, he never indicated any of that to me, he only said he had some “things” he couldn’t talk about). I have to say, at the time I was jealous. I couldn’t help but think “damn it, if Bushman is going out of business, I want it. Not just one Bushman ukulele, but the whole damned company. I always thought that Bushman was a success story just waiting to happen. There is only one thing standing in the way of it becoming the next Kala, or Ohana; and that one thing is good management. It takes real talent to take a company like Bushman and run it into the dirt. But that’s exactly what happened (and continues to happen). And perhaps the biggest mistake that Bushman ever made, was severing ties with HH. Not only did they lose a great guy, and a great representative, but they created a competitor that they literally can NOT compete with.
Now to my new ukulele… Mike has always treated me well, even when he was representing that other company. When he ventured out on his own I wanted to support him. For one reason or another I never could. Luckily the success of his company did not rest on whether or not I bought from him. It turns out that I wasn’t the only one who trusted him and supported his endeavor. So a year later, Mike’s little company is going gang-busters. And finally I can support him in my own tiny way. And so that is why I can say proudly “I bought a new uke today”.
Posted by Boozelele at 7:24 PM